Seize the day
Carpe diem. It’s the message on the Pink Ribbon bracelet this year. And we cannot and do not want to ignore that. It is a message that motivates you in a positive way. Seize the day. Grab your moment. Enjoy life and the people around you.
It resulted in a 360 campaign that is perhaps more radiant than you would expect with a topic such as breast cancer. In the film, which is broadcasted during the breast cancer month, we pay a tribute to all women who seize the day. The woman you see are woman who had or still have breast cancer. During the campaign they all shared their story and why it is important to seize the day.