Heroes of the past
Pointers: An interactive TV guide that lets you see what other people are watching, including your friends and celebrities. In the campaign, we gave former celebrities a platform to talk about today’s television shows, because they think they know all there is to know about television, and everything else besides.
Former celebrities Martin Gaus (The Dutch dog whisperer) and Peter Jan Rens (The Dutch Jimmy Fallon, or so he’d like to think) went on a big media tour to the biggest TV shows in the Netherlands. Unfortunately, they were placed in the audience instead of being a guest on the show.