Not just a bracelet but a lifeline
In 2020 we were in a lockdown. This meant that events (which are a big source of income for Pink Ribbon) weren't allowed. That’s why we created a 360 campaign to promote sales of the Pink Ribbon bracelet. To raise money for breast cancer research.
When you look at the bracelet, you can almost see them. In the film, we introduce three of these brave women who become the spokespersons of the campaign.
The heroes of the TVC share their stories of how breast cancer impacted their lives in a podcast. They were invited by Radio 3FM and play a leading role in the music video of the campaign's anthem: Lifeline by Amber Gomaa, THNDR & Rico Dean. We created the soundtrack for Breast Cancer Awareness month in October and all streaming revenue goes to charity.