Door en door Amsterdam
Since 1900, GVB has been part of Amsterdam. GVB brought the people to the Olympics. Connected Betondorp where Cruijff made his first goals. And cheered together with Amsterdam on the canals in ’88. You could say GVB is Amsterdam. And in Holland when you are something truly we say: you are ‘door en door…’ ‘Door’ translated in English means also: ‘through.’ Exactly what GVB is known for. Bringing people from A to B through the beautiful city of Amsterdam.
‘GVB. Door en door Amsterdam’ told the most sceptic audience there is (Amsterdammers) that GVB is part of the Amsterdam culture and heritage. Which was slowly accepted by them. And trust us, it’s a big compliment when Amsterdammers say: “geinig.”