320 Frames of Happiness
Autoriteit Consument & Markt
The Opkikker foundation gives severely sick children and their families the best day of their lives. When we were asked to help with a new campaign film and create more visibility for the foundation, our reaction was: say no more. Instead of creating a film, we created 320 coloring pages and handed them out to the kids during a special Opkikker day. Each coloring page was unique and represented a frame in the new film. 320 Opkikker kids went wild with color markers and turned each page into a unique unicorn rainbow color explosion.
We can say without a doubt the project turned into our most colourful campaign ever.